Organization Digitalization Implications

Digitalization is one of the key factors that lead to a company’s growth. It really is more than the eradication of paper documents and employing computers to log data – it truly is about creating a new means of doing business that focuses on client satisfaction, internal communication, and the flow details. It is about being more efficient, gaining visibility over organization spend and making decisions with accurate numbers, and also connecting your entire team into a common mission that drives scalable growth.

This can be a dynamic procedure that improvements the ways firms create and capture value in the marketplace. Additionally, it can accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive status, firms has to be constantly conscious of digitalization’s impact on their BMs and the neighboring business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees doing work in two specific industries, auto and advertising. Due to the fact that the two industries are seen as different business models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the building blocks of a firm’s BM.

The interviews revealed that inside the media sector, the impact of digitalization was felt most clearly regarding value creation and value capture factors. This was primarily due to the fact that the mass media industry spots strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.